For just seven years in the market, Evolution of Smooth has managed to stand out as one of the leading lipstick brands in the country. The product comes in fantastic orb package, unlike the tradition lipstick tube. The product has attracted many celebrities, Kim Kardashian and Miley Cyrus among other influential have been spotted in public applying the EOS on their lips. EOS lip balm comes in various colors and flavors for users to choose what they like.
According to Kline Research, EOS Company sells over 1 million units of EOS balm orbs. They are expecting the number of units sold to rise in the future. The increase in sales is expected because there is an increasing demand on eBay for organic lip balm and lip care products in the world. EOS lip balm is made using natural and organic ingredients and this has contributed to the popularity of the product.
Today, EOS lip balm stands as the second most sold oral care product after Burt’s and Bees, which have been in the market for a long time. The product has become more popular to millennial after it appeared in Miley Cyrus and Britney Spears music video. EOS also sponsored Demi Lovato’s world tour. Collaborating with celebrities to market the market the products has been effective since the product sales have gone up. EOS has a massive following on social media and it get thousands of likes on every post.
EOS (evolutionofsmooth.com) company is working hard to have other great inventions other that the lip balm. Currently, the company is about to release a shaving cream and hand lotion. These two products are expected to revolutionize their industries since they are far different from the existing ones. According to the company Chief Executive Officer Sanjiv Mehra, the company is working to release another category of products in the coming future.