When business and the communities they are in work together, some magical things can begin to happen. This very thing is happening at Squaw Valley. Normally a winter vacation spot, Squaw Valley is making some changes.
Now that the winter season is long over, the number of tourists in Squaw Valley has reduced drastically. This is just the normal part of the resorts cycle. But does it have to be that way? Not according to President and C.E.O. of Squaw Valley, Andy Wirth.
Wirth has been in the hotel industry for 25 years now. He’s an accomplished man, earning multiple professional awards in his field. The Hospitality Sales & Marketing Association International even took notice of him. He’s made it on their Top 25 Minds in Hospitality and Travel Sales and Marketing list. Beyond that, he has received numerous community service awards.
It’s that commitment to the community which has started the new initiatives in Squaw Valley. Andy Wirth gave a little peek at what’s going on and why in an article for The Auburn Journal. He wants to make Squaw Valley a year-round destination. Not only will this help the company have higher profit, it will give back to the community.
After many community meetings, going over plans and overall goals, and taking stock of the resources available, the plan was looking great. The initial project was much larger in scale, but with taking the concerns of the community at large, it got scaled down to everyone’s mutual satisfaction. Learn more about Andy Wirth: http://www.ironman.com/triathlon/news/articles/2014/09/andy-wirth-squaw-valley.aspx and www.kcrw.com/people/andy-wirth
Environmental concerns were also taken into consideration. No one wants to take away from the areas natural beauty just to make a profit.
All sorts of activities will be made available to the public. Both indoor and outdoor activities, like a world class training facility for athletes, new hiking trails, zip lines, and rock climbing. Not to mention the projected 1,400 jobs that will be created. The generation of over $25,000,000 in tax revenue will really help with all the counties public service needs. With the communities help and input, this project has a very bright future.
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