For those readers with no interest in the hip and trendy, the Evolution of Smooth is a brand of lip balm that has been in the spotlight recently largely due to the involvement of such celebrities as Christina Aguilera, Hilary Duff, Demi Lovato and Bar Refaeli. Of course, even this is nothing we’ve not seen before if you recall Lupita Nyong’o using a tube of Clarins at the Oscars. Nevertheless, some feel that EOS, which only hit the shelves in 2009, has experienced some unusual success becoming the number one lip balm in the U.S. in such a comparatively brief period of time.
The New York City-based EOS’s lip balm beat out such seasoned competition as Blistex, Burt’s Bees and Chapstick. According to a specific list put together by Teen Vogue and Goldman Sachs, the small company’s lip balm slotted in at number four of a specific list of brand names that millennials love. While celebrity endorsement is part of their success, others indicate that there are other factors at work here as well such as the product’s unusual packaging.
The lip balm company (view Linked In profile) was started by ex-commodity trader Craig Dubitsky who has gone on to run the oral hygiene company known as Hello. Dubitsky has a reputation as an expert in start-up businesses and Ad Age reports that EOS lip balms (https://www.luckyvitamin.com/m-2220-eos-evolution-of-smooth) are able to take on big corporations because the company is small and that gives them the opportunity to more quickly alter the product line. Other pundits point to the fact that the company’s products, which are colorful and round are therefore “instantly recognizable”.
Much like Skittles candy, they come in a virtual rainbow of various flavors. The EOS lip balms are 95 percent organic. Finally, they are made with jojoba oil, shea butter and are paraben-free. EOS products can be found on your local Walmart stores.