UC Davis Looks to Online Reputation Management After Pepper Spray Incident

If you spent even a marginal amount of time watching the news over the past couple of years you no doubt have seen a rise in student managed protests. For the most part these protests are relative non events: young people loudly staging their beliefs and momentarily disrupting campuses, streets, and other such buildings. For UC Davis and Chancellor Linda Katehi, however, things got heated to a degree that could not be looked away from. A string of students in 2011 were peacefully protesting when a police officer sprayed a high volume of pepper spray directly into the eyes of the protesters — simultaneously causing outrage and damage to UC Davis. Now the school is trying to fix their public image, but this is proving difficult.

Kassy Perry, CEO of Perry Communications Group, likens the front page of Google web results to the front page of a newspaper. Now, more than ever, people are shaping their entire outlook on companies just by searching their name in a web engine. With the 2011 pepper spray being so publicly damning it is no surprise that a search of UC Davis will bring news stories relating to the pepper spray incident in droves. This is obviously not what Chancellor Katehi wants associated with her school and that is precisely where a company like Status Labs steps up tot he plate.

Status Labs is an online reputation management company that has been growing for the past several years. Headlined by CEO Darius Fisher and based out of Austin, Texas we have seen Status Labs turn into the industry standard in online act clean ups. From politicians who need to revamp their image to schools trying to show off their best traits, Status Labs can be depended on to help get the message out in a positive way.

He often cites that the most negative of stories tend to rise to the top and dominate the internet and that, essentially, isn’t very fair.