Fabletics Success Strategy: Data-driven Consumer Engagement

Word of mouth is an authoritative source of marketing and advertising. However, as the digital arena grows, more and more people depend on user reviews to validate purchases. Witty brands such as Fabletics saw this shift and used it to their advantage. Fabletics uses much of its resources reading, analyzing, and responding to reviews. Going through reviews helped the company connect with customers and better their brand.


Most people research and compare businesses before confirming a purchase. Checking user reviews is a large part of that research process. According to a study by BrightLocal, 84% of people trust reviews as much as they would trust a recommendation from someone close. The study also reveals that 60% of people steer clear of companies with negative reviews proving that reviews have become a substantial part of buying decisions.


Great reviews boost sales, repeat customers, and a company’s rank in a search. In fact, 74% of customers move on to the checkout phase after reading and assessing reviews. Additionally, user reviews force companies to be forthcoming, stand by their product, and focus on consumer needs. Fabletics is the perfect example of this.


In 2013, Don Ressler and Adam Goldenberg, founders of TechStyle Fashion Group, ventured to start an athleisure brand. They wanted to create quality, stylish, and affordable athletic wear. Ressler and Goldenberg needed a partner and could not settle for just anyone. For their blossoming brand, they wanted someone genuine that would stand by the Fabletics line. They immediately thought of Kate Hudson and needless to say she did not disappoint. Hudson was onboard and involved from the getgo, reviewing budgets, selecting social media strategies, helping with designs, and keeping a close eye on weekly sales to determine what was selling.


Within eighteen months, Fabletics earned a top rating with the Better Business Bureau. To date, the company has 1.2 million members, $235 million in revenue, and 22 retail chains with more opening. Hudson and her team at Fabletics used consumer feedback to help the company grow and maintain a following. The Corporate Marketing Officer of TechStyle Fashion Group, Shawn Gold, stated that the key performance indicator is that 85% of sales are repeat customers.


One other important factor that helps Fabletics stand out among its competitors is that it is a data-driven company. With hardcore data, the company can analyze what customers are saying, what they like, what they’re buying, and what designs are most popular. The data then creates an algorithm that matches customers with their perfect outfit. Fabletics is a subscription-based company however it is not required to complete a purchase. There is an option to check-out without subscribing. If anything, it is fun (and maybe a little creepy) to take the quiz to see just how much Fabletics gets you.


Traditional marketing and advertising have lost some of its potency. While word of mouth still has power, user reviews are just as powerful these days. Companies that want to survive in this new world of advertising should pay attention to user reviews and use them to engage with customers and improve their products.

Sanjiv Mehra and EOS Takeover

EOS is one of the best lip balms on the market today. It smells good, and it makes your lips soft. The world would never be the same if Sanjiv Mehra had never co-founded the EOS brand. Fortunately for all of the fans, it did happen. According to a Fast Company article, EOS started with the goal to shake up the personal care market. That meant that the competition had to make some strikes to keep up to beat EOS lip balm. This is what happened.

EOS, or the Evolution of Smooth, wanted to create a product that would rule the lip balms. It accomplished that with a few simple strategies. The first thing that happened was a bit of research. What made people buy one brand of lip balms over the other? Then, the design needed to be evaluated. That was typically the secret to creating a fabulous product in any market. That’s exactly what Mehra did with EOS.

What was discovered was the flavor and the packaging ruled the markets. So far, not much had happened to make the lip balms anything special. The greatest competition was Burts Bees, and that was created by Clorox. That wasn’t going to be too hard to defeat.

The first part was accomplished, now EOS had to be creative in how to get the name of the product out to the buyer. It did this by marketing through social media sites like Facebook and celebrities. Celebrities are always the best way to get any product launch going. EOS knew that and did exactly what was needed to make it the new “it” product. Miley Cyrus and Taylor Swift, were the two largest names in the spokesperson category. It was done. Before long, the commercial launched and people everywhere had to have those little colorful balls for their own. It worked perfectly for Sanjiv Mehra.


Kate Hudson’s Fabletics is the New Fashion E-Commerce Market Leaders

Kate Hudson’s Fabletics has in the recent past taken the fashion e-commerce industry by storm, staging a spirited competition against veteran companies such as Amazon. The activewear firm grew exponentially into a $250 million valued enterprise within a record time of three years. This was not an easy achievement as it sounds – the company had to apply innovation at its best. To get hold of clients, the firm introduced a membership model, which once a customer subscribes; it simplifies the entire process of shopping for clothing. This was a brilliant idea in the sense that clients place aspiration and convenience ahead of all the other things. Unlike in the past when price and quality were the only parameters for the value of a commodity, these days value has more to do with design, customer loyalty, after sale services, and brand recognition. Most importantly, gamification is a fundamental business technique that an enterprise must employ to win the loyalty of a modern consumer.


Physical Stores


Fabletics is increasingly outshining its competitors due to its understanding of the modern market. As a strategy for taking services to the people, the company has been opening physical stores across the U.S. As of now; the already running offices are almost twenty, distributed in states, such as Hawaii, Florida, California, and Illinois. According to Fabletics’ M.D., Mr. Gregg Throgmartin, the company will be opening more offices in other states in the near future. In his assessment, its subscription technique is the one that has unlocked the company’s business puzzle by enabling it to offer customized services to each client. Gregg further added that the subscription method has not just brought convenience to the customers’ side, but it has also enabled Fabletics to reduce its clothing prices relative to its competitors significantly.


Reverse Showrooming


Online showrooming has been used for some time now. It involves clients browsing over commodities online and researching on them, and then stepping into a physical store to finalize their purchases. Most times, companies are disadvantaged by this approach since some clients may decide just to compare prices online and then buy cheaper commodities from competitor companies. Unlike other businesses, Fabletics managed to overturn the negatives of showrooming into positives by launching a more advantageous technique of reverse showrooming. In this technique, when clients purchase commodities in a physical store, the purchase reflects in their online carts. In this technique, the company is engaging its customers in relationship building activities where it creates a rapport with them. The immediate consequence of this is that the customers provide reliable information that the company can utilize to understand the local market. The long-term impact, on the other hand, is that most of these clients become members even before stepping their feet in a physical store.



A Customer Review


Teri Hutcheon is a blogger for A Foodie Stays Fit and a body fitness enthusiast. She has been a client at Kate Hudson’s Fabletics, and therefore she can be relied upon to give an honest review of services at the company. In one of her reviews, she described Fabletic’s products as of high quality and relatively cheaper than other businesses. Her honest submission was that Fabletics is a company worth trying.

Is Fabletics’ Customer Experience Better than Amazon is?

Most customers who have shopped for their clothing with Fabletics will attest to the fact that the whole thing is awesome.

How does Fabletics sell clothing to its customers? First, a customer signs up to be a member, and then he or she can purchase clothing at half the price of their competitors. Customers can get customized and on-trend clothing at unbelievably low prices. With more stores opening across the United States, Fabletics is claiming its share of the clothing market from no other than Amazon.


Fabletics has put into practice a number of strategies that has left Amazon scratching its head. It is just a matter of time before Fabeltics, a company that has grown by over $250 million in the past three and half years, grows to the stature of Amazon if the growth figures are anything to go by. The company’s growth plan focuses on accessibility, people, and culture. With a growth rate recorded at 35%, a figure that has been corroborated by Techstyle Group’s Corporate Managing Officer Shawn Gold.


Data that is gathered from customers by use of online avenues is used together with the available data about global trends. When you join as a new member, you are asked to indicate which types of outfits you prefer for your workout. There is a wide variety of outfits available, all of the top quality. The result is a collection that satisfies local preferences, social media trends and changing tastes in general. Fabletics understands that fashion is a highly volatile industry where trends emerge and die and reappear, sometimes with minor or major modifications. Protecting the customer’s brand journey is the company’s foremost concern.


Fabletics relies heavily on building relationships. This process begins by mining important information about the intended market by setting up events and related activity. This basically means that the company can be relied upon by the customers. Nearly half of the clients who purchase from the company’s shops are already members while a half of the rest become members in store. Whenever a customer is impressed by an article of clothing and goes ahead to try it on, the article appears in the customer’s shopping cart.


For Fabletics, it doesn’t really matter whether the customer makes the real purchase. Their aim is to make browsing constructive. This technique is what has been christened as ‘reverse showrooming.’

My verdict is this: Fabletics is a great deal, maybe even greater than Amazon is.


Fabletics To Unveil New Swimsuit Line

Fabletics, a part of parent company JustFab, has been dominating the as leader clothing market in the last year. They have released all kinds of new clothing lines, and the latest is a new swimsuit line. Spokesperson Kate Hudson explains that summer is her favorite time of year, and she is excited to launch her swim collection. Starting April 12th customers can start wearing their favorite Fabletic swim fashions.

These swimsuits are meant to not only be functional but super stylish. They are comfortable to wear, and they have a variety of sizes ranging from XX-small to XX large. The new swimsuit line is heavily influenced by the tropics and nautical wear.

Fabletics was launched in 2013 X Adam Goldenberg Don Ressler and Kate Hudson. It officially launched October 1st of 2013.to compete with the other major athletic wear competitors. Fabletics was created to be comfortable and stylish. In addition to swimsuits, Fabletics has also released a line of Athleta dresses. The dresses are designed to be comfortable and fashion-forward.

This online service can offer its subscribers a variety of clothing for a flat fee. The monthly membership fee runs around $50 per month. The customers are asked questions about their style and fashion preferences when they signed up. Based on their personal styles, outfits are selected and presented to them with the option to purchase. This system also allows the user to skip a month if they choose. They just log on and select that option.

Fabletics has enjoyed lots of success in the last few years. Their growth continues as they develop and launch new and modern clothing lines. The new swimsuit line promises to be another smash hit. Customers are always looking for comfort fit and functionality which is what Fabletics delivers.

Read more http://elitedaily.com/women/fabletics-swim-line/1447549/

The Fabulous Fundamentals of Fabletics

Here at Elite Daily, advocating proper women’s fashion is a must. To ensure that you’re getting the latest, up to date tips and news of what’s hot and in vogue is what Elite Daily lives for. That’s why we’re here to discuss a booming kind of apparel perfect for Summer which is peaking right around the corner.

It’s called “Fabletics.” Fabletics is the new line of swimwear created by actress Kate Hudson that’s both affordable and fun to wear during the season of extravagant humidity and sun-laden beauty of Summer. Not only that, but they’ve also birthed a secondary line of dresses to compliment the season as well. Whether it’s lying on the beach or hitting the shops, Fabletics offers a wide range of different threads to accommodate that vacation fever.

They’re sexy look and stylish design are carefully perfected to go good on any body type as well. Visit The Krazy Coupon Lady for her updated review and you’ll learn that Fabletics came to be in 2013, a labor of love that hatched from Kate Hudson’s sportswear, and was created to compete with fellow athletic lines Lululemon and Nike – You can get full details at Fabletics Youtube channel: https://www.youtube.com/user/Fabletics.

Its digital services offers customers the freedom to subscribe to a membership which allows them to purchase an ensemble of any kind for just 25 dollars; they would then be billed 50 dollars a month for any outfit of their choosing. If customers wished to skip over the monthly billing, they can just easily choose the “skip the month” option.

Every article of clothing is carefully crafted from recycled fabrics and promote UV protection and that’s Fabletics style. They also have a chic, nautical influence with hints of tribal and tropical vibes.