Lime Crime’s Queen Of Unicorns

Doe Deere, the founder & CEO of Lime Crime, is also known as the “Queen of Unicorns.” Doe Deere has shared her passion for beauty with the world and has created a global following. Doe Deere has displayed that anyone having ambition and determination can change their life for the better. Born in Russia Doe transitioned to the United States at the young age of 17. Having lived in Russia, New York, and California Doe found her inspiration and wanted to give back to the world.


Doe Deere has always had an entrepreneurial spirit. As a child, she sold temporary tattoos to her classmates. Doe had dreams of becoming a musician and learned a great deal of marketing from this venture. Doe Deere fell in love with one of her band members and ended up getting married to him. Together both Doe and her husband worked as a team writing songs and promoting the band.


Doe feels that everyone has a special ability or unique skill that can benefit us all. It’s imperative to know yourself and your talents, so you can release your full potential. Doe Deere always gravitated towards bright and non-common colors. The makeup industry has always been geared towards the natural colors. Doe couldn’t find the colors that she wanted, so she started to make her own. With so many women inquiring about her homemade colors Doe seized the opportunity, and Lime Crime was born.


Makeup gives Doe the freedom to express herself, and that’s the wishes of Lime Crime to its fanbase. Express yourself without the fear of others judging you. Doe came from a fashion background as well. Doe went to Fashion Institute of Technology in New York. Doe Deere set out on a mission to stir up a boring industry that had little to offer its customers. In 2004′ Doe registered Lime Crime on eBay. Modeling everything herself Doe really put her heart and soul into Lime Crime. From small startup to a global brand, Doe Deere currently works as the CEO ensuring her brand is keeping true to its promise. Lime Crime is setting trends that take the internet by storm. Learn more:


Lime Crime has new innovative products that will keep you looking your best. Liquid-to-matte lipstick that doesn’t crumble and vegan Velvetines are some amazing products that have been put out to market. Lime Crime’s entire line has been certified cruelty-free by Leaping Bunny. This is a big accomplishment for such an amazing brand.