EOS lip balm started as just a small startup selling under one million units in their first year, and now is selling one million units per week. Over seven years they have seen such a great deal of success. How did they get the ball rolling?
EOS centers around all natural lip balm, https://evolutionofsmooth.ca/lip-balm.html, but their real success was in brand design and packaging. Their packaging allowed consumers to apply lip balm without getting their fingers sticky, and the twist open and close spherical shape of the pod fits just so in the palm of the hand. The brightly colored spheres look modern in a world full of tubes, and women love the accessible $3 price point on Well.
The men who founded and still run this company sought to fulfill what women felt was lacking in the lip balm aisle. They knew women were looking for a product they could apply sans fingers, and they wanted something to enliven their daily beauty routine, and EOS listened and delivered. They also marketed to the millennial woman through Facebook and other social media platforms they knew she would be accessing. Putting the product in the hands of beauty bloggers who promoted top selling products was a marketing success. They also promoted their product by putting it in the hands of celebrities who are part of the millennial generation. Britney Spears, Demi Lovato, Taylor Swift, Miley Cyrus and Kim Kardashian are just a few household names that were using the product on tour, in music videos, and in their daily lives being photographed by the paparazzi.
Early on, the brand really put their startup expertise to work by investing in their own manufacturing costs to cut out the middle man, keep budgeting costs down and meet demand. Their insight early on allowed for their marketing success later, and today they are thriving.
Product Link: https://www.amazon.com/Organic-Smooth-Strawberry-Passion-Honeydew/dp/B009QTDYYA
For just seven years in the market, Evolution of Smooth has managed to stand out as one of the leading lipstick brands in the country. The product comes in fantastic orb package, unlike the tradition lipstick tube. The product has attracted many celebrities, Kim Kardashian and Miley Cyrus among other influential have been spotted in public applying the EOS on their lips. EOS lip balm comes in various colors and flavors for users to choose what they like.
According to Kline Research, EOS Company sells over 1 million units of EOS balm orbs. They are expecting the number of units sold to rise in the future. The increase in sales is expected because there is an increasing demand on eBay for organic lip balm and lip care products in the world. EOS lip balm is made using natural and organic ingredients and this has contributed to the popularity of the product.
Today, EOS lip balm stands as the second most sold oral care product after Burt’s and Bees, which have been in the market for a long time. The product has become more popular to millennial after it appeared in Miley Cyrus and Britney Spears music video. EOS also sponsored Demi Lovato’s world tour. Collaborating with celebrities to market the market the products has been effective since the product sales have gone up. EOS has a massive following on social media and it get thousands of likes on every post.
EOS (evolutionofsmooth.com) company is working hard to have other great inventions other that the lip balm. Currently, the company is about to release a shaving cream and hand lotion. These two products are expected to revolutionize their industries since they are far different from the existing ones. According to the company Chief Executive Officer Sanjiv Mehra, the company is working to release another category of products in the coming future.
Everyone has unique hair and beauty may not be defined based on how one individual looks. This implies with each type of hair comes the need to offer special care that can guarantee the retention of the beauty that defines an individual. What most people lack is the knowledge necessary to allow them make the right choices when it comes to hair care. To make it easy for ladies, here are some tips that are helpful and proven.
Minimize styling damage
Styling is an important aspect of your hair but doing it too frequently will lead to damage on some parts. Therefore, it is advisable to look at the style types that leave the hair in the best condition even after a long duration of application.
For example, using rubber bands to style the hair could encourage snagging, which rips the hair from its follicle. Instead of all these procedures, you can just try a simple pony tail, which ensures your hair is kept down while you can wear a headband comfortably.
To remove split ends, you can try trimming. Most women with good hair make sure no split ends form since they regularly trim their hair, about every 6-8 weeks.
Check the protein level in hair care products
Using hair care products that contain a lot of protein can make your hair brittle. While protein is vital in the growth of your hair, you need to ensure your conditioners are made with balanced ingredients.
Wen By Chaz
Established by Chaz Dean (https://chazdean.com/store.aspx), Wen By Chaz is a company that has been offering products tailored for women looking to look beautiful. The hair care products offered by WEN hair By Chaz have won the hearts of many because of the uniqueness they are made to offer coupled with their quality levels. Guthy-Renker is one of the most visited beauty website and the company offers amazing discounts and deals to customers.
Additionally, much of the growth Wen hair By Chaz has experienced is due to the number of Hollywood celebrities who have chosen their products. It now remains the most preferred portal for skincare and beauty products. Visit the WEN Hair Facebook page for more information.
There is finally a hair care product that promises to revitalize your hair. In fact, one young lady tried it for the first time on her fine hair. She had tried other products and salon visits that didn’t work and she was looking for a product that was reliable and costs less. Thousands of people already trust the Wen by Chaz name. They allow their products to be easily shipped to your door. You can go to their easy to read and navigate website to choose from a listing of their products. Fortunately, they offer all natural ingredients without the threat of harsh additives.
From their list of hair care products this young lady decided to use the strengthening conditioner. She understood the importance of finding a product that truly works. It costs far less than other competing hair care products. She decided to use their hair strengthening conditioner for a week after every shampoo. She was amazed with the results. After a week her hair was stronger and didn’t break as much as it use to. She now recommends Wen by Chaz to all of their readers for healthy nourished hair.
You can order from a list of quality products and have them shipped to your door. They take most payments securely over their website, through Amazon.com or Guthy-Renker.com. They provide all natural ingredients with a rich soothing aroma. Most people enjoy their products after a hard day at work. It is a form of aromatherapy that gives you healthy hair. They won’t strip or dry your hair out be ause they refuse to use harsh additives. Wen hy Chaz provides an all natural way to transform your flat hair into long beautiful locks. Find out more about their product by doing an secure online search today.
Follow Wen: https://twitter.com/wenhaircare
For those readers with no interest in the hip and trendy, the Evolution of Smooth is a brand of lip balm that has been in the spotlight recently largely due to the involvement of such celebrities as Christina Aguilera, Hilary Duff, Demi Lovato and Bar Refaeli. Of course, even this is nothing we’ve not seen before if you recall Lupita Nyong’o using a tube of Clarins at the Oscars. Nevertheless, some feel that EOS, which only hit the shelves in 2009, has experienced some unusual success becoming the number one lip balm in the U.S. in such a comparatively brief period of time.
The New York City-based EOS’s lip balm beat out such seasoned competition as Blistex, Burt’s Bees and Chapstick. According to a specific list put together by Teen Vogue and Goldman Sachs, the small company’s lip balm slotted in at number four of a specific list of brand names that millennials love. While celebrity endorsement is part of their success, others indicate that there are other factors at work here as well such as the product’s unusual packaging.
The lip balm company (view Linked In profile) was started by ex-commodity trader Craig Dubitsky who has gone on to run the oral hygiene company known as Hello. Dubitsky has a reputation as an expert in start-up businesses and Ad Age reports that EOS lip balms (https://www.luckyvitamin.com/m-2220-eos-evolution-of-smooth) are able to take on big corporations because the company is small and that gives them the opportunity to more quickly alter the product line. Other pundits point to the fact that the company’s products, which are colorful and round are therefore “instantly recognizable”.
Much like Skittles candy, they come in a virtual rainbow of various flavors. The EOS lip balms are 95 percent organic. Finally, they are made with jojoba oil, shea butter and are paraben-free. EOS products can be found on your local Walmart stores.
Certainly, most women would like to have beautiful hair, instead of waiting for weeks, or even months. The Wen by Chaz Cleansing Conditioner is a product that produces very impressive results, almost overnight. Perhaps, you are suffering with hair abused by heated tools and chemical products. You’ve grown weary of trying every hair treatment in the drug store. Well, one young woman decided that she would put Wen by Chaz Cleansing Conditioner to the test because she was tired of those products in local sephora stores producing very minimal results. She definitely desired beautiful hair now, instead of later. She wrote an article for Bustle about her amazing experience.
Praise Worthy Hair
The idea of praise worthy hair was beyond her imagination. However, the young woman in the Bustle article was in for an absolutely amazing shock. She decided to try the fig version of the WEN by Chaz Cleansing Conditioner on her fine, limp hair over a 7 day period. She captured the changes in her hair through pictures that were uploaded to Bustle with the article about her hair experience. Her final verdict, the Wen by Chaz Cleansing Conditioner works great. She could actually see herself reaching for the product every morning to add a bit of extra body and shine to her hair.
Wen by Chaz
Women across the country are discovering that beautiful hair is a reality with the Wen by Chaz Cleansing Conditioner. Chaz Dean is the creator of this amazing product. He is a hair stylist by trade and understands hair completely. Chaz Dean developed the product to fight all the damage that is typically done to hair by harmful chemical products and styling tools. The Wen by Chaz system works quickly to restore moisture, bounce, and body to the hair. Women with dry or damaged hair should definitely give the Cleansing Conditioner a try.
Results here: http://www.wen.com/before-after.html