Fabletics Success Strategy: Data-driven Consumer Engagement

Word of mouth is an authoritative source of marketing and advertising. However, as the digital arena grows, more and more people depend on user reviews to validate purchases. Witty brands such as Fabletics saw this shift and used it to their advantage. Fabletics uses much of its resources reading, analyzing, and responding to reviews. Going through reviews helped the company connect with customers and better their brand.


Most people research and compare businesses before confirming a purchase. Checking user reviews is a large part of that research process. According to a study by BrightLocal, 84% of people trust reviews as much as they would trust a recommendation from someone close. The study also reveals that 60% of people steer clear of companies with negative reviews proving that reviews have become a substantial part of buying decisions.


Great reviews boost sales, repeat customers, and a company’s rank in a search. In fact, 74% of customers move on to the checkout phase after reading and assessing reviews. Additionally, user reviews force companies to be forthcoming, stand by their product, and focus on consumer needs. Fabletics is the perfect example of this.


In 2013, Don Ressler and Adam Goldenberg, founders of TechStyle Fashion Group, ventured to start an athleisure brand. They wanted to create quality, stylish, and affordable athletic wear. Ressler and Goldenberg needed a partner and could not settle for just anyone. For their blossoming brand, they wanted someone genuine that would stand by the Fabletics line. They immediately thought of Kate Hudson and needless to say she did not disappoint. Hudson was onboard and involved from the getgo, reviewing budgets, selecting social media strategies, helping with designs, and keeping a close eye on weekly sales to determine what was selling.


Within eighteen months, Fabletics earned a top rating with the Better Business Bureau. To date, the company has 1.2 million members, $235 million in revenue, and 22 retail chains with more opening. Hudson and her team at Fabletics used consumer feedback to help the company grow and maintain a following. The Corporate Marketing Officer of TechStyle Fashion Group, Shawn Gold, stated that the key performance indicator is that 85% of sales are repeat customers.


One other important factor that helps Fabletics stand out among its competitors is that it is a data-driven company. With hardcore data, the company can analyze what customers are saying, what they like, what they’re buying, and what designs are most popular. The data then creates an algorithm that matches customers with their perfect outfit. Fabletics is a subscription-based company however it is not required to complete a purchase. There is an option to check-out without subscribing. If anything, it is fun (and maybe a little creepy) to take the quiz to see just how much Fabletics gets you.


Traditional marketing and advertising have lost some of its potency. While word of mouth still has power, user reviews are just as powerful these days. Companies that want to survive in this new world of advertising should pay attention to user reviews and use them to engage with customers and improve their products.

Aloha Construction: Reigning Supreme In Storm Weather

Who Is Aloha Construction

There are a number of resources which allow their customers to get home repair or maintenance offers, but Aloha Construction reigns throughout storm weather with affordable roofing and siding. Their one of the leading home and commercial repair specialist in North America. They are proudly based in Southern Wisconsin and also serve the Gurna, Lake Villa, and Illinois. Their customers receive guaranteed services with a 100% craftsmanship award on all of their work. In fact, customers can rely on a family owned and operated business with over 50+ years in the industry.

What Aloha Construction Can Do For Your Home


Your roof is one of the main components of your home and it keeps you safe from the elements. When there is a fault in your roof, it can create significant out of pocket cost for the homeowner. In fact, the seasonable elements over time, will put wear and tear on your roof. Leaks in your roof can create structural damage and create an entryway for pests and rodents. A professional contractor can help you spot problems with your roof fast and offer upgraded tiles.


Siding on your home enhances the appearance of your home. If you neglect the siding on your home, it can depreciate its value. A friendly team of professionals can give you a free estimate and replace your siding with the top materials in the industry including cedar lake and aluminum. Best of all, they can help you with your home repairs to help you with your homeowners claim. Don’t miss out on the easy in-house finance options by Aloha for home owners with limited resources with approved credit. You’re invited to visit the Aloha Construction website for more details on their superior roofing and siding offers today.

Learn More: business.lzacc.com/list/member/aloha-construction-inc-2950

Why Paul Mampilly Has His Investing Eye On The Internet Of Things

Profits Unlimited is a newsletter targeted at helping average investors know which individual stocks to invest in. The person behind this newsletter, Paul Mampilly, put out an ad for his newsletter detailing a tech stock worth $7. He said his forecasts showed that the stock would increase by 8,000% in value due to what he called one of the all-time best innovations in the industry.

The teaser for Profit Unlimited that Paul Mampilly put together was about the “Internet of Things”, the concept that all sorts of devices will soon be able to talk to each other over the internet. It’s an idea that is already impacting people and businesses around the world. With digital sensors being hooked up to everything from thermostats to plane engines to traffic signals it’s going to revolutionize the world once it gets really rolling.

Profits Unlimited is Paul Mampilly’s current newsletter. He publishes through Banyan Hill Publishing. In the past, he had other newsletters through other publishers. This includes FDA Trader which he wrote for Agora Financial and for Stansberry he published Professional Speculator. The focus of Profits Unlimited is on those who are “entry level” when it comes to investing and need things explained in a non-jargonish way.

As Paul Mampilly explains to readers, in order for an Internet of Things device to work it has to have a specific piece of software. These devices have what is called MEMS in them which are really tiny sensors. He says that if you get your money into the right sensor company you can make a fortune.

Paul Mampilly says that there are a number of companies in this sector, both big and small. The one he has his eyes on is STMicroelectronics. Most other investors were steering clear of this company when he started recommending that his readers buy it because their stock performance for the prior 20 years had been pretty bad. However, he was right because the company is now forecasting profit margins of 35% and even better performance is now expected in the future.

Beyond writing investing newsletters Paul Mampilly had worked on Wall Street for several years. He decided to shift his focus from helping the already obscenely wealthy get even richer to instead helping people on Main Street invest their money. He says that this is far more gratifying to him than working on Wall Street had ever been.

Learn More: medium.com/@paulmampillyguru

Bumble Serves Female First

Whitney Wolfe Herd found gold in designed a female friendly dating app, Bumble. Herd started her career at Tinder and found that women needed voice in dating app. She designed one where only females can initiate conversations and it helps them to feel more at ease. With over 22 million registered users, it has found success.

She started to plan a launch party in October for a new Bumble product, and she was very deliberate in the message she was sending. She chose the same Manhattan location that hosted other powerful lunches and executives, Four Seasons restaurant, for nearly 57 years. The power lunch is no longer for men it is for women too.

Bumble has earned their power lunch with over 70% growth this year.In August 2016, they began to utilizing in app purchases and have 100 million in sales so far. With the exponential success of Bumble, they have been approached by Match for a 450 million dollar buyout, which was turned down. Match approached her again in the fall with an over 1 billion dollar buyout and Whitney Wolfe Herd would keep 20% of the stock. With 90% of dating apps that fail, Herd has beat the odds by catering to the undervalued segment of the population: women.

Women pay the small 9.99/month fee for the time to have the extra perks of Bumble app, and they are showing in the ever-increasing number of users. Herd wanted to create a space for women to feel welcome. Bumble was not her first idea. Originally, she wanted to create a female friendly social network called Merci. A friend in the dating app industry, the founder of Badoo, tried to recruit her, but she wanted to start her own company. Bumble was born. Women could be their own real life Cinderella. They receive a chance to send out the first message, but if a man does not reply within 24 hours it disappears. No wait time. Women get a chance to be more comfortable. A formula that works. Whitney Wolf Herd has listened to her consumers and made the dating world female friendly.

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Madison Street Capital Cares About Their Clients And Community

Madison Street Capital was recently announced as the M&A Advisor Award recipient for 2017 in the category of Debt Financing Deal of the Year. This award was received for a deal involving the WLR Automotive transaction. The award was presented to Madison Street Captial out of 650 different entries.

This is a huge honor for the company because there was some impressive competition. In addition to this award, they were also nominated for Boutique Investment Banking Firm of the Year and Financials Deal of the Year. The award was presented at the Metropolitan Club in New York, NY. Learn more about Madison Street Capital: http://www.academia.edu/5983652/Madison_Street_Capital_Investment_Banking_Overview

Madison Capital is dedicated to its clients and surrounding communities and strives to deliver the highest quality investment banking services available on the market. They are also experts in the field of financial advisory services for all types of business.

Madison Capital is also capable of matching businesses to lucrative investments that benefit both parties. Each client is treated on an individual basis to create a strategy that best meets their goals and helps create growth and stability.

Currently, Madison Capital is leading the field in in middle market investment firms. Madison Street Capital currently has its headquarters situated in Chicago but has offices located all over the globe. Some of the services that they offer include restructuring, valuations, financial opinion, corporate advisory services, market investment banking, and more.

Madison Street Capital has solutions for businesses who are trying to merge, sell, or acquire other businesses in addition to providing their award winning client services and investment opportunities.

Once example of Madison Street Capital’s commitment to the community is the assistance they lent to communities in the West, Mid-West, Gulf South, and South East due to recent disasters. They committed to helping with food, shelter, education assistance, and temporary healthcare so people could get back on their feet and begin trying to lead normal lives again.

Madison Street Capital cares about their clients as well as the everyday people all over the country. Their ethics and top-notch services are just a couple of reasons why they are growing to become an industry leader with continued growth on the horizon.

Actor Paul Wesley

Paul Wesley is a Polish American actor, producer, and director. He stated studying theater in high school. His most recent acting job is Cal in Camo for theater, and Before I Disappear, a movie, which tells of Richie, (Shawn Christensen), a depressed man at a low point in his life, whose ranged sister (Emmy Rossum), asks him to look after his 11 year-old niece (Fatima Ptacek). As the evening progresses, he feels triggered by his two bosses Bill (Ron Pearlman), and Gideon (Paul Wesley. Richie then decides there is more to life than his bosses or anybody else’s demands. Paul Wesley was also a producer on this film. Both Paul Wesley and Shawn Christensen collaborated on this project together.
Paul Wesley
Wesley has a lead role in The Vampire Diaries, and has also served as director for the following episodes, Resident Evil, Woke up with A Monster, Things we Lost in the Fire, Requiem for A Dream, Detoured on Some Random Backwards Path to Hell, Day of Atonement. In Before I Disappear, Wesley is credited as a producer. He has worked with the director of Curfew, Christensen, whose film won an Oscar, which helped both parties with visibility. Wesley remarks that these days, it is hard to get financing, unless you are an A-list star, or you are producing a horror movie. Other examples include that you are either a blockbuster or a genre film that you can make $100 million off of.
Paul Wesley
He wanted something else to do besides The Vampire Diaries. Also, he plays Flint in Cal in Camo, a character that glues everything together. Amir and Sam is about Sam, an American soldier, and Amir, an illegal immigrant from Iraq, which is set in 2008 prior to the Great Recession. These are the highlights of Paul Wesley’s career up until 2017.
Paul Wesley

Life Line Screening’s Bone Density Test

Life Line Screening is an innovative health company that is able to offer easy, non-invasive screenings that are more thorough than the screenings you would receive from your average physician. Life Lime Screenings are an affordable, pain-free option to test for specific health concerns you may have. They also offer packages that will test for a multitude of potential health issues.

A screening can help you to catch potential healthcare problems early on and treat them before they become a major issue. Due to the fact that Life Line Screenings are incredibly thorough, you will have access to more in-depth results than you would receive traditionally. This will allow you or your loved one to treat or manage health issue early on, giving better results down the road.

Life Line Screening’s Bone Density Test

As we get older, it is not secret that bone loss can become a major issue. Many people are at risk for Osteoporosis. This condition means that the bone tissue is being lost faster than new bone is being generated. People with Osteoporosis often don’t know that they have the disease until they have a bone fracture or break. By then the disease may have advanced quite rapidly.

It is always better to try to catch Osteoporosis early on. For that reason, Life Line Screening offers a bone density test that will utilize non-invasive ultrasound to check for Osteoporosis risk. Osteoporosis screenings should be conducted annually, especially for anyone who has certain risk factors. Risk factors include: being a postmenopausal woman, heavy smoking or alcohol consumption, a diet that lacks calcium, or having a very thin physique.

Osteoporosis Symptoms include: sudden back pain, loss of height, bone fractures (spine, hip and wrist are most likely), and change in posture.

How to Prepare for your Bone Density Screening for Osteoporosis Risk
A bone density test is a very simple procedure. As mentioned above, it is completely non-invasive and will cause no pain. Your Life Line Screening professional is highly trained to answer any additional questions you may have, but below are basic guidelines prior to your Osteoporosis screening.

-You will need to remove both shoes and socks
-Don’t wear tights or pantyhose that you need to remove your pants to take off

If you think you may be at risk for Osteoporosis, simply contact Life Line Screening to set up a consultation or schedule a screening.

Visit More : www.lifelinescreeningblog.com/

OSI Group’s Food Service Revolution

When it comes to providing outstanding food products, having an efficient distribution network and sporting a brilliant reputation of success, few companies in food services can outperform OSI Industries. Actually known as OSI Group, OSI Industries is at the zenith of the industry because it is a full-step ahead of its competitors. Some of the most popular and best tasting food products come from this company. It specializes in a number of beneficial factors like development, processing, sourcing and distribution. OSI Industries is a global brand, and it has produced custom food solutions for a number of high-profile retailors such as McDonald’s, Burger King, Yum, Saizeriya, Starbucks, Papa John’s Pizza and Subway. It also provides high quality foods for schools and supermarkets.

Since the company is rather large, there are a number of open job positions. If you have a background in this field of work, the sky is the limit. These are competitive positions that generate handsome salaries. Some of the positions included are Supervisor Assistant, Kitchen Manager, Operations Internship, Administrative Assistant and many more. The food staff is very educated in global flavor as well as real world food knowledge. OSI Industries has set the precedent for what a great food supplier should be. Thanks to participating in business acquisitions, the company has grown at a dramatic rate throughout the past few years. It has acquired two of Europe’s most prominent names such as BAHO Foods and Flagship Europe. These efficient business moves has opened the company up for growth in untapped markets. OSI Group has been very busy with this specific process and it has even acquired the American-based Tyson Foods.

In 2016, the company was presented with the award for the prestigious Globe of Honour by the British Safety Council. This exclusive ceremony was held at the prominent Drapers’Hall in London. To add a bit of insult to injury, this company has won the exact same award in 2013 and in 2015. OSI Group is the largest producer of poultry in China, and it has a 600,000 metric-ton feed mill in China’s Shandong Province. The growth of this company can’t be denied or questioned, but who knows how much more it will continue to grow in the immediate future.

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Tony Petrello: Math Whiz, Attorney, Talented CEO And Generous Philanthropist

Newark, New Jersey native Tony Petrello is chairman and CEO of Nabors Industries, a major oil and gas industry firm. Petrello’s career in that industry came as a surprise to many people that knew him when he was growing up. Tony Petrello was long-known as a math whiz and many expected him to have a career in mathematics. He had earned a scholarship to Yale, studied under noted mathematician Serge Lang, and graduated with a BS and an MS in mathematics. What Petrello did next surprised everyone. He enrolled in Harvard Law School, got a law degree and was hired by the prestigious law firm Baker & McKenzie.

While working as the law firm’s managing partner, Nabors Industries offered Petrello the job as their chief operating officer. He accepted and was soon rising through the ranks at the oil and gas drilling giant. One year after being hired as COO, Tony Petrello was promoted to president. He had such a significant impact on the company’s growth he became deputy chairman, CEO and in 2012 was named board chairman of Nabors Industries. Petrello simultaneously served as director of Hilcorp Energy Company, Stewart & Stevenson LLC and MediaOnDemand.com.

When Carena, the daughter of Tony Petrello and his soap opera star and producer wife Cynthia, was diagnosed at birth with periventricular leukomalacia, Petrello sprung into action. He donated $7 million to Texas Children’s Hospital to help them begin building a neurological research institute. He went on to help them raise the hundreds of millions of dollars it took to complete the world-class facility. Tony Petrello has also remained deeply involved in the development and running of the facility which treats children from all over the world suffering with neurological issues.

Tony Petrello has gone on the serve as Texas Children’s Hospital Incorporated’s director. He is also a member of the Texas Children’s Hospital board of trustees. He is a tireless advocate for the development of effective research and clinical programs designed to address the pressing needs of children throughout the world that are the innocent victims of neurological disorders. With his support the hospital’s Jan and Duncan Neurological Research Institute is now a world leader in finding the causes of and treatments for infants, children and brain-damaged youth struggling mental and physical disabilities.

Some people remember Tony Petrello as the man who was once America’s highest paid CEO with $67 million a year in compensation. however, people involved in patient care and medical research have an entirely different view of him. To them Tony Petrello is a dedicated philanthropist who is passionate about charitable causes related to children’s health. That passion drives the thoughtful, caring Tony Petrello to consistently give generous charitable donations.

Check patch.com for more details about Tony Petrello.

Internal Medicine is the Heart of Quality Healthcare According to Imran Haque

Imran Haque practices medicine at the Horizon Internal Medicine. He handles various cases in medicine from hair removal to chronic ailment management. What sets Dr. Haque apart is his unique style of treating patients.

Imran Haque studied medicine at one of the top universities in Santo Domingo, Universidad Iberoamerican. He graduated with honors and later enrolled for the Roanoke-Salem program in Internal Medicine, Virginia. Dr. Haque then decided to dedicate his life to the specialized field of internal medicine.

As an internist, Imran Haque cares for his patience using numerous references to medical science. In addition, his treatment method is more patient centered and puts more emphasis on developing a relationship with the patient. Dr. Haque is also known to be very thorough when examining his patients for their ailments.

Dr. Haque endeavors to ensure his patients receive the best quality medical care while in North Carolina. He carries out repeat medical examinations and intensive checkups to properly diagnose what a patient is suffering from. He then gets to know his patients personally by asking about the lifestyle habits, their goals, medical history and so on. From the information he gathers, Dr. Haque comes up with a treatment plan tailored specifically to the patient.

Horizon Internal Medicine is a sought-after hospital in North Carolina for a number of reasons. Most patients find the hospital branches conveniently located in areas such as Ramseur and Asheboro. Horizon Internal Medicine also has branches in other areas that are easily within the reach of patients.

Secondly, Dr. Haque’s diagnosis methods are famously known all over North Carolina. Not only is his hospital well equipped, his staff is well trained in customized healthcare as well. If Imran Haque is unable to treat a patient fully, he will refer them to an equally qualified specialist within the internal medicine network. His thorough diagnosis method usually gets all the heavy-lifting done by the time another specialist takes over.

Imran Haque always knew he wanted to help people live better lives right from when he joined medical schools. The choice to become an internist is driven by his deep passion and dream of ensuring that patients receive quality customized healthcare when they visit his hospital.